Japan Animation Industry

Japanese animation is in the spotlight not only in Japan, but overseas as well. Japan animation film producers have also expend to global market by increase the creative skill, reductions in domestic film-production sites to increase the positive competition in animation industry.

The Animation Market Analysis Project of Japan's Media Development Research Institute (MDRI) released report stating the market for domestic and foreign animation in Japan reached 242.8 billion yen (about US$2.03 billion) over the course of the year 2013. According to the institute, this is a record high for the industry, topping 2006's 241.5 billion yen (about US$2.02 billion at current exchange rate).

The Japan Animation

Japan animation had been accepted by the world. Nowadays, the term “anime” is used worldwide to refer to Japanese animation and these prove Japan animation become the worldwide movement. In 2003, Spirited Away, directed by Hayao Miyazaki, won an Academy Award for best animated feature film. Moreover, Pokemon, the animated TV programme immensely popular among children, was shown in over 68 countries around the world, further enhancing its appeal. In consequence, the Pokemon market grew to 3 trillion yen in size (about US$250 billion), of which 2 trillion yen was from overseas sales.

Pop Culture

The good entertainment and attractive boys and girls is the reason Japanese pop culture had created and spread. I can mention that my childhood is form by manga and animation. Pokemon, Dragon ball and Digimon can define as key feature of 90s kid’s childhood. The reason animation can easy accept by the children and become a pop culture is because anime is creative and the scope of artistic freedom granted by the form of graphics allow anything to happen in anime.

The popularity of cosplay has growth because the spread of manga and anime. It have impact the sociality and other industry such as game industry and catering trade. Cosplay had become a form to promote the video game. They cosplay the character in the video game can easily attract people attention and interest. Since 1998, Tokyo's Akihabara district contains a number of cosplay restaurants, catering to devoted anime and cosplay fans, where the waitresses at such cafés dress as video game or anime characters; maid cafés are particularly popular.

Moreover, the anime have impact the attitude of audience. Otaku is a Japanese term for people with obsessive interests, commonly the anime and manga fandom. Otaku do not like socialist and in other word mean homeboy. They like play game and the manga character. They are the group divorced from reality.

Let me show you Comics and Animation Festival and how popular Japan animation are.