Traditional and new media landscape

The media landscape had changed in recent year. Since the 7/7 terrorist attacks on London, where the news was actually broken by the public and first photographs and video shots were supplied by the public’s mobile telephones were the changing of media landscape. Thus, we have to understand the media landscape and to know how to harness and manage the platforms of news distribution.

Traditional media landscape

Traditional media also known as old media. Traditonla media such as broadcasting, and printed media. It have been use in marketing and advertising for many years.

Printed media

The print media is composed of newspapers, community newsletters, wire services, magazines, and other publications. Within these publications, there are two main divisions of labor: reporting and editing. Reporters are the newspaper writers who investigate newsworthy events and interesting stories. Editors assign stories to reporters, edit story content, and decide which stories to print.

Broadcasting

Media broadcasting is the airing of audio and video to the public. If you enjoy listening to radio programs or watching television shows and would like to be involved in the creation of these programs, then perhaps media broadcasting is right for you. Read on and you may discover that there are a variety of opportunities to become involved in this industry. Schools offering Journalism degrees can also be found in these popular choices.

New media landscape

New media most commonly refers to content available on-demand through the Internet, accessible on any digital device, usually containing interactive user feedback and creative participation. Digital is the term use to identify the new media. New media such as social media, website and blog.

Social media

The use of social media, such as Facebook and Twitter shows how the media landscape hasbecome a connected and intricate web of different platforms distributing newscontent for media owners. People use social media to socially. It is two way communication between the media to audeinces. Social media can reach large audiences so marketer started used social media interactive with consumer and it more effective than traditional media. Moreover, using social media to create viral marketing.

Website

Nowadays, every company will create their own website. They doing business online such as online shop, digital advertising. Hypertext can link their information to global and the brand can easy attrach people attention. A creative website can attrach people attention and visit your website. In addition, internet is a booming industry. More and more people using internet and they feel comfortable by doing online purchasing.

The change of media landscape

Social media grew by 238 percent between 2009 and 2012. Moreover, Twitter usage has doubled in the past two years, and LinkedIn (60 percent increase) and Facebook (38 percent) have also made considerable gains over this period. In this situation can argued that media landscape had changed. Younger is the one who lead the new media landscape because they are millemials group and grow up in digital world.

Refrences

Adweek.com, (2016). [online] Available at: http://www.adweek.com/socialtimes/files/2013/03/social-digital-traditional-media.jpg [Accessed 14 Feb. 2016].

Anon, (2016). [online] Available at: http://www.contentextra.com/publicrelations/files/topicguides/PR_TopicGuide_5_1.pdf [Accessed 14 Feb. 2016].

European Journalism Centre (EJC), (2016). Germany - Media Landscape | European Journalism Centre (EJC). [online] Available at: http://ejc.net/media_landscapes/germany [Accessed 14 Feb. 2016].