Mobile Applications
Mobile Apps
A mobile app is a computer program designed to run on mobile devices such as smart phones and tablet computers. Mobile app is software installed in the smart phones such as a web browser, email client, calendar and mapping program.
Why Mobile Apps become popular?
Currently, we live in a digital world because the improvement of the technology. The smart phone let people can interact with each other though internet. With the new mobile technology came the invention of mobile apps. The mobile app became popular because people get benefit by using it.
Mobile app is popular to the mobile web is because faster than it. In this generation, no one wants to wait. For example, using social media get fast information and online shopping can save time and fast. Thus, mobile app can save the time. It takes only few second to open and access your data. Moreover, it easy downloads and update, you can use it at any time that you want. You can store large amounts of data such as videos, photos and other kinds of information.
Furthermore, you can use mobile apps for promotion or advertising. For example, Coca-Cola interactive TV Show is using the mobile apps to dot the promotion. They have created iPhone apps where teens could catch the tumbling Coke bottle caps from the TV to win prizes. There have three simple steps to get interactive with audiences. There first step is download the app, next is waiting for the TV to air at 10 pm each night and last step swing your phone, to catch instant prizes from the screen and can get the prize. If they love it and use it every day, this means daily contact with your brand.
Mobile apps in Business
Currently, the mobile apps are important and popular in the industry especially in marketing. Mobile marketing is different from marketing to PC users in one crucial way. It is all about engagement. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. The way to do this is through apps.
Mobile apps are powerful to marketing your business. Your customers can keep in touch with your company and when they need you products or services just for one hit. A good apps will get excellent results for your business.
MyTeksi is the one of the example by using mobile apps in the business industry. MyTeksi is a Malaysian start up that aims to revitalize the taxi industry. They create the apps is to improve the safety and efficiency of our town taxis by leveraging on advancements in GPS and mobile technology. (MYTEKSI, 2016)
The proposed solution of Myteksi
Mobile Apps in Game Industry
Mobile becomes the biggest market of game industry. The mobile game has become popular and mobile apps had play important role in gaming industry. A new report has named 2015 as the year in which the value of the mobile games market will exceed that of consoles, making it the industry's most lucrative sector. (Pearson, 2015)
You can download the mobile game through Google Play and Android Apps. The examples of mobile games are Angry Bird, Candy Crush and Fram Heroes Saga.
The use of Mobile Apps in personal life
Social media
The new interesting social media apps are made such as Facebook apps, Youtube apps, twitter app and Instargram apps. It along user to socialist and create own interest community and connect with your friends. In addition, people can upload their video and picture through the apps.
Travel Apps
Mobile users can get information about tours and travels and also get information about exact locations from anywhere. This application is useful for online ticket booking, railway reservations and hotels booking.
Bibliography
MYTEKSI. (2016). Retrieved 1 25, 2016, from grabtaxi.com: http://www.grabtaxi.com/myteksi/about-myteksi/
Pearson, D. (2015). Mobile to become gaming's biggest market by 2015. Retrieved 1 25, 2016, from gamesindustry.biz: http://www.gamesindustry.biz/articles/2014-10-22-report-mobile-to-become-gamings-biggest-market-by-2015
