Characteristics of Facebook
Social media is a tool that allows people to create, share or exchange information, idea, message and career interests in networks. It was digital. Social media is defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplan Andreas M., 2010). Facebook is the one of the example.
Facebook is a popular free social networking site for people to do socialist. It created by Mark Zyckerberg while at Harvard. The elements of the Facebook are allows people to reconnect with old friends and family members or find new friends all over the world. The features of Facebook are sharing the information, video, image and instant messaging.
Facebook have five characteristics:
Digitally
Virtually
Interactive
Dispersal
Hypertextuality
Digital technology is used with physical communication media such as satellite. A modem is used to convert the digital information in your computer to analogy signals for your phone line and to convert analogy phone signals to digital information for your computer. Thus, the context of the Facebook is digital information. It can be copied, edited and moved without losing any quality. Furthermore, people can also using mobile phone to open the Facebook. The messages such as text, video or photos all are digital information. Moreover, Facebook is using the presence technology. Presence technology makes Facebook possible to locate and identify a computing device wherever it might be, as soon as the user connects to the network. It allows people to see which contacts are online and chat but you must be the members of Facebook.
The most popular of Facebook is arguably the wall also can mean as virtual bulletin board. All the information is post at the wall. Messages left on the wall can be text, video or photos. It because of this feature people can do socialist by using the Facebook and the information can keep update. Another popular component is the virtual Photo Album. Photos can be uploaded from the desktop or directly from a mobile phone camera. There is no limitation on quantity. Moreover, Facebook cover is also the one of the virtual of Facebook. You not just can add your photos to your timelines but designed specifically for Facebook timeline. It can make your page stand out and differences with other. It is the way to personalize your Facebook page and also show out your personal attitude and favourite. Furthermore, it has a big image. The bigger the image, the more it will stand out. Facebook caps image size at 403 x 403 px within the Facebook News Feed. Any larger than that and it will crop the image, only showing its full-size when clicked on.
Facebook is the most interactive social media. The features of Facebook have groups, events, pages, and marketplace. Groups can allow people who have common interests to find each other and interact. People can create a Facebook group and invite or join the group to do some discussion and share the information, knowledge. The people all over the world can join the group which you interest because it is global. Events allow members to publicize an event, invite guests and track who plans to attend. For example, the gaming industry will usually have an event which is like the Facebook page of the company can get free item or gift. Thus, Facebook can be a platform for interactive with their costumer and building the relationship. Pages allow members to create and promote a public page built around a specific topic. For example, fan page allow you to interactive with you fans and keep update you information. Marketplace allows people to post, read and respond to classified ads. Many company started using Facebook to do advertising because it is free and easily to interactive with the consumer.
Furthermore, Facebook have the functions which let the people can interactive with each other. For example, like, share and comment. People can click the like button to show that you are follow and also can do the comment to share out your opinions. People can also share the information you post and can be use in viral marketing. These three functions can let you see how often your fans interact with your page and the type of post from your page in the past. Facebook has live streaming video now. It makes the Facebook become more interactive. You can use this functions direct communicate with your fans and spread the information faster. You also can use Facebook messager to chat with your friends.
Facebook can use the Geo-targeted, tag and link to dispersal the information and message and it also a kind of hypertext. Geo-targeted can target the posts to fans based on age, gender, location and interests. It allows for much of the same targeting on posts as it does for advertising. Targeting based on location is one of my favourites, as it allows you to focus on city-specific items, which is sufficient enough to create highly relevant posts. Furthermore, you also can tag you friends name or some place and key world for example @Peter, #Pray for Paris. The post will be dispersal to the person who you tag and click the tag can link you to the location. You can do the hyperlink so it can link to another websites or pages.
Bibliography
Kaplan Andreas M., H. M. (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons , p. 61.
